Your juicy, differentiating genius is the key to bringing more dreamboat clients to your yard 

Hey, I’m Ash De Filippis — a business alignment coach, intuitive guide + astrology nerd who’s *obsessed* with helping you realign to your magic!

IT’S TIME TO GLOW UP & SHOW UP

(AUTHENTICALLY, MAGNETICALLY, ABUNDANTLY)

If you’re a creative service provider, coach, consultant, or wellness practitioner who feels like you’ve hit a plateau, lost your sense of aliveness, experiencing that “do I even like this anymore?!” boredom…

I’m here to help you spark life back into your business!

My special sauce is helping you to rediscover your sparkle — what lights you up, what motivates you, what makes you amazeballs — so you can bring a fresh wad of excitement (and perfect-fit clients) into your biz again!

Burnt out? Blah? Uninspired? Unfulfilled?
And secretly kinda hating your biz right now?

TIRED OF FEELING WTF-EY ALL THE DAMN TIME?

You’re in the right place!

Overthinking. Second-Guessing. Self-Doubting. Stifling. 

When I started my biz, I did what any other entrepreneurial newb would do — follow what everyone else was doing (‘cause clearly there was ‘The Right Way’?)

I spent years on the hustle hamster wheel…

Following all the “shoulds”

Holding back parts of my personality

Minimizing my magic

…and galloping towards burnout.

All the juicy results I wanted felt like pipe dreams because I was swimming in a Swamp of Stuckness — constantly doubting myself, neglecting my true nature, and feeling more lost than ever.

I CAN HELP BECAUSE I’VE BEEN THERE

One that aligned with my unique strengths, values, and BIG JOY energy.

This approach has helped me evolve my identity, refine my strategy, and fuel my motivation through every season of shift in my life + biz (and there have been oodles!)

That "MEHNESS" made me realize I needed to do business in a whole new way

FEELING LIKE YOU’RE IN THE SAME SPOT TOO?

now I teach my clients to do the same!

Get your dazzle back—and fall gloriously in love with your biz again!



SO I DECIDED TO DO SOMETHING ABOUT IT

There’s a whole lotta hoopla out there about how to run your business. And getting caught up in the “shoulds” is holding you back from bringing your greatest work into the world to make a real difference.

This is a self-sabotaging cycle I’ve seen cripple WAY too many ridiculously talented entrepreneurs — and I’m damn sick of seeing remarkable women get stopped in their tracks and stay hidden behind the scenes when they have a gift to share.

Annnnd, that’s when The Hologram Project entered the chat

Pump the FUN back into your biz again

Step fully into your zone of genius

Clear the (strategic + mental) clutter getting in your way

So if you're ready to

Have as much fulfillment as you do impact

Let’s end your “throw everything to the wall and see what sticks” era NOWWW!

I help burnt-out entrepreneurs reignite their heart-pumpin’ purpose

I’m a corporate beauty exec-turned-brand strategist-turned-intuitive business coach. Which is a multi-hyphenate way of saying I’ve gone through many career shifts...and nobody is more surprised by this than me! 

I used to be all head and willpower (👋 Aries stellium) — overthinking, second-guessing, self-doubting on the reg (🙋 Virgo Rising) — and burning out more times than I can count!

When I started adopting a holistic approach to running my business — blending the body and the mind, integrating the practical and the soulful, owning my woo-meets-logical self...


the messy middle is my sweet spot

everything changed for the better

Nature walks, channel writing, dancing to 90’s pop, baking my feelings, good skincare 

Fave rituals:

Aries Sun/Venus/Mercury (stellium power baby!), Sagittarius Moon, Virgo Rising, 6/2 Sacral Mani-Gen

cosmic deets:

Hustle culture, one-size-fits-all approaches, limiting yourself to one passion, broccoli (ewww!)

not my jam:

Spirituality, spreadsheets, 90’s pop jams, following your fun, cutting out the ‘meh’ to make room for the awesome

very into:

As a Certified Embodiment Coach and PARA Technique™ Practitioner, I believe in using your whole body wisdom (not just mindset) to intuitively and strategically move your business forward. 

My work is about reconnecting you to your core — who you are and what you want in this specific season — empowering you to evolve your business in exactly the way you want to.

Because when you feel more like YOU in your business, you’ll get noticed for your magic in alllllllll the
right ways!

I really geek out about what I do

and have the street cred to prove it 

“Working with Ash helped my business soar to places I could only imagine a year ago!"

love from the crew

AKA kind words from clients

I take a different approach than most business coaches

My work is more about helping you listen to yourself than providing you with blueprints and formulas. Sure, we’ll chat strategies (‘cause YES strategy is helpful!), but always aligned with what's truly you.

01

I’m equal parts “woo” and “do” — and I believe your intuitive insight is the best strategic tool for your biz. 'Cause when your gut and your goals align, that's when the real magic happens!

02 

Astrology is a self-discovery tool I weave into my work to deeply understand my clients so we can bring your biz into foundational alignment with your unique strengths, energetics + leadership style.

03

How my natal chart connects to you

With a spirit for adventure + a lover of learning, I’m uber-passionate about helping you expand into what’s possible as you envision exciting new directions for your biz.

Practical magic is my love language — helping you to ground intuitive insights into IRL ways to take aligned action towards your goals. 

Deep transformation is my JAM — and I know alllll the uncomfy stuff that can come up as you boldly reinvent yourself and your business. Who better to support you in navigating this evolution than someone intimately familiar with this journey?

aries stellium (Sun, Venus, Mercury) in the 8th house

it's written in the stars!

Virgo Rising
Taurus Midheaven, Mars + North node

Sagittarius moon 

My Favorite Things

Sunshine. It’s like chicken soup for the soul.

Pizza all day every day.

my guilty pleasure

Going to the movie theatre - bring on the jumbo popcorn while we’re at it!